Automotive Direct Mail | NY Car Dealer Advertising Agency
There are many ways to market your products or services to customers, and a good way is direct mail marketing. There is a catch, however, in that you need to do more than just send out large quantities of mailers. Let’s look at how Premium Productions can help you develop a useful direct mail program.
First, you have to understand your target market. If you are selling racing bicycles, you may not want to concentrate on families with small children or elderly persons, although both groups do ride bicycles. It’s all about getting the most bang for your buck. You need to understand your customers’ buying patterns, lifestyle habits, and all the other minutia that can be developed by a good mail marketing company like Premium Productions.
Once you have done the research, you will need to decide on who are your target customers. This may be where you send your first mailings to test the quality of your marketing message. Let us help you point your mail marketing to the most likely buyers.
Third, you need to decide the type of mailing you will be using. There are in fact several different types, including:
- Specialty lists that target specific customers
- Custom lists that focus more on customer types or buying patterns
- Cloned lists which use your current mailing list and finds similar prospective customers
Finally, create the mailing. Although you may be tempted to do this yourself, let Premium Productions suggest mailings for your consideration. We have the experience to know how to convey your marketing message quickly and precisely in a mail piece. You must get a customer’s attention quickly or your mail will end up in the trash or recycle bin, and you spend money with no positive result.
If you are ready to test direct mail marketing to grow your business, come to Premium Productions and let us show how we can create effective direct mail for you.