Automotive Direct Mail | Car Dealer Marketing Agency
In a world of internet marketing, there still is nothing quite like physical direct mail. Automotive direct mail marketing is one of the most effective ways to reach your customers. Direct mail marketing is a golden opportunity for automotive business owners to promote products and services. Letters, flyers, coupons, and postcards are powerful forms of advertising with true impact. Wondering which types of direct marketing mail will create the best results for your dealership? We’ve uncovered the 9 types of automotive direct mail that you should be sending your customers.
The Buyback Letter
Did you know that many people who own the types of cars you’d like to buy are simply waiting for an invitation to sell? Variable data printing allows you to send direct mail to a unique contact database. Each customer will receive a customized letter outlining specific vehicles you’d like on your used car lot.
The Trade-In Letter
By sending out letters to your contact database, you can let your customers know about cash offers for used vehicles. Target specific makes and models or just print a generalized letter.
The Model Release
The release of a new model isn’t much good if your customers aren’t aware of the news. You can send out personalized flyers with all the attractive information pertaining to new models.
The Sales Event
Potential buyers need to know about sales events. Sending out flyers to your entire customer database will ensure you reach the greatest number of interested parties possible.
The Pre-Qualified Notice
If you classify your buyers according to credit worthiness, you can send out pre-qualified notices to those who qualify.
The Financing Offer
Got a financing offer that just can’t be beat? Sending financing offers to buyers according to their credit scores can reassure them about considering a new purchase.
The Service Options Notice
Let your customers know of any special service and maintenance options you offer. Attractive offers include oil changes, tire rotations, bodywork, and mechanical service.
The Service Specials
Remind your customers of any special deals pertaining to your service options.
The Congratulations Letter
Sending out congratulations to buyers of new vehicles serves to remind them that your dealership cares. A personalized congratulations letter is a positive reinforcement of their purchase which creates feelings of goodwill toward your dealership. Contact our car dealer advertising agency today!