Automotive Email Marketing | Car Dealer Advertising Agency
When was the last time you thought about the unique benefits of email? Yes, it’s been around awhile, and you probably consider it a basic form of communication only slightly less ancient than snail mail. Marketers can oftentimes become distracted by the newest advertising techniques and gizmos and forget about the one tried-and-true technique that truly works. There’s no getting around the fact that email marketing is an essential piece of any marketing plan puzzle. Here are five good reasons why it still works.
- Email efficiently reaches mobile consumers
- Email marketing keeps customers in the know
- Email coupons directly impact both online and in-store sales
- Email marketing can be customized and integrated into other marketing methods
- Email marketing doesn’t cost an arm and a leg
Before you think that SMS is the only way to target cell phone users, consider this: Forrester Research conducted a study which found that 42 percent of advertising email messages were opened on consumers’ smartphones and 17 percent were opened on tablet devices. That means more than half of email marketing messages double as mobile marketing messages. What’s more, a Personal and Ubiquitous Computing study found that the average person checks their smartphone a whopping 34 times a day. That’s a whole lot of opportunity for mobile marketing.
Email marketing helps consumers stay connected to the businesses and brands they care about. It is estimated that 28 percent of online shoppers in the United States subscribe to promotional emails that keep them informed. And two out of three consumers have made a purchase online as a result of a marketing email. Not too shabby.
Everyone likes a bargain. And email marketing is a highly effective way to reach the ever-increasing numbers of online bargain hunters. Recent data has found that 65 percent of consumers find email coupons important when they shop, and 64 percent have printed a coupon received in an email. With e-coupons, consumers save money, and retailers see an increase in revenue. Win win, indeed.
Email marketing is a crucial part of any integrated campaign. It is a highly versatile tool which can be customized to the individual customer’s needs and preferences. Whether the email is simple or complex, it is much more effective when you add in the customer’s name and a unique message regarding personalized product recommendations.
While avenues such as TV, radio and snail mail take a substantial chunk out of any advertising budget, email marketing allows marketers to reach a staggering number of consumers for the price of mere pennies per message. That makes email marketing the obvious choice for any business, budget-conscious or not.
It is estimated that the number of open email accounts will reach 4.3 billion by 2016. Take into consideration the 91 percent of consumers checking those accounts at least once a day, and you’ve got yourself an awfully big revenue pie. Can you really afford for your marketing campaign to not get a piece of it?