Automotive Direct Mail Secrets | Car Dealer Advertising Agency
While it may seem that the good old days of snail mail have gone the way of the dinosaur, car dealer direct mail marketing is still alive and well. An invaluable tool for any business, there’s still nothing quite like direct mail for reaching both existing and potential customers. But amid the ever-present barrage of flyers and junk mail, how can you make sure your mailings stand out and get noticed? We’ve got 11 direct mail marketing secrets every business needs to know.
1. Make It Useful
Consumers are much more likely to save papers and cards that can be reused – as things like grocery or to-do lists, phone memos, and notepads. Find an additional use for your mailers and customers will too.
2. Start With a Proposition
Don’t make the consumer wait; make sure you open with a proposition. Attract the recipient’s attention immediately and you’re more likely to have your entire mailer read.
3. Lumpy is Good
Statistics show that mailers with a lumpy object inside the envelope have a near 100 percent open rate. Curiosity make have killed the cat, but it’ll get your mailer opened.
4. People Like Free Samples
Consumers oftentimes see paper direct mail as a nuisance. Change their minds with a free product sample. When your mailer is giving away something for nothing, it instantly becomes valuable.
5. Be Creative
You’re not stuck in a box when it comes to your mailer’s message. Think outside the box. Make your message different from all the other guys’. Remember, it’s about quality not quantity.
6. Brand Yourself With Something Useful
Include something useful along with your advertising – and put your name on it. Customers are much more likely to keep a useful item around the house, branded or not. Consider a pen, for example. Having your name on that pen means you’ll be a permanent house guest.
7. Know Your Audience
Invest in learning about your consumer. Talk to them as a friend. Knowing your audience’s purchasing and shopping preferences enables you to personalize and market accordingly.
8. Use MailLift
MailLift allows you to efficiently customize mass mail. Write out as message and it gets transcribed as a handwritten letter to your customer.
9. Add Value
Don’t let your mailer be branded as “junk”. Provide some kind of value in addition to your message: curated content, punch-outs or folds, or witty copy.
10. Find a Partner
By partnering with a complementary company, you increase the value of your ad. You can also tap into their customer base and increase your own audience.
11. Stamp It
A mailer with a stamp on it looks a little less “mass-mailed”. Use stamps instead of metered mail. Handwriting fonts are also a nice touch.
Contact our automotive advertising agency to get started on your direct mail campaign! Contact us online or at (800) 960-5405.