Effective Email Marketing | Car Dealer Advertising Agency
Email marketing is an effective way to reach your potential customers and to encourage your current customers to stay with you. A profitable email marketing strategy is an important piece of how to increase sales. Here are a few secrets of how to have a powerful email marketing strategy.
The first is to make it easy to sign up for your email list. The easiest it is to sign up, the more people will do it. Use a simple sign up form with a clear call to action so the potential customer doesn’t get confused or overwhelmed by the many different messages that there are. Pop up emails forms can be a great way to get visitors to your website to sign up for your email list. Like the sign up for the email list, pop up email forms should be simple with a clear call to action. This type of form isn’t right for every type of business, so check with your marketing team to determine whether this is a good idea.
The second tip is to resend previous emails with small changes. You can send the same information to people on your email list that didn’t click on any of the information in the previous email, but change the color or alter the message slightly so it isn’t redundant.
Another tip is to setup a marketing strategy that is well-timed. Try sending out emails at different times during the day and during the week, and see which ones have better open-rates and click-through rates. Weekends and holidays are usually a bad time to send email, but it can also depend on your specific content.
These are just a few of our secrets of how to have a powerful and effective email automotive marketing strategy. Premium 123 is a full service automotive direct mail marketing agency that can help your dealership get the best results possible. Contact our automotive advertising agency today at 800-297-1990 to see how we can increase sales for your dealership.