Print Media Still Works | Automotive Full Service Advertising Agency
Despite what many millennials and tech gurus would have you believe, print is not dead. Sure, plenty of those folks assume it to have gone the way of chivalry – but the fact remains that print advertising continues to prove itself year after year. Printed media has unique characteristics and a strong style that web advertisements simply cannot rival. Of course online advertising plays an essential part in any ad campaign, but statistics show a 25 percent higher response rate to campaigns which incorporate both print and web. In a world of internet instant gratification, take a closer look at why print media still works.
High Retention Rates
When things are in print, people pay more attention and retain more information. Rather than mindlessly scrolling or clicking through endless data, people reading printed media tend to focus on the task at hand. In fact, a Ball State University study showed that when magazines are used by consumers, they are the primary or exclusive medium 85 percent of the time.
Print is Tangible
Holding a newspaper or magazine in your own two hands creates a physical, lasting impression that web media cannot replicate. Whether it’s highlighting a favorite passage or clipping an intriguing photo, print readers have opportunities to become directly involved and invested with the medium.
Brand Marketing
Through the power of visual stimuli, print advertising is effective in drawing emotional responses and stimulating brand recognition. When you combine well-placed graphics and text with an attractive company logo, the result is an effective branding image. This power of association and emotion makes print a formidable force to be reckoned with.
Targeted Marketing
Printed media allows advertisers to easily target specific demographics. You can effectively reach readers based on profession, common interests, age, lifestyle, location or region, spending habits, or any other factor. Advertisers can achieve optimal results by taking into account the established audience for each periodical or newspaper.
It’s true that online advertising is now reaching more consumers than ever before. But never underestimate good old fashioned printed media. An effective advertising campaign simply must incorporate both print and web. Yes, printed media still works – and it will continue to work for as long as people continue to put words down on paper. Give Premium Productions a call today to get started on your automotive advertising campaign.