Direct Mail Tips | Automotive Print Marketing
Despite what you might think, good old-fashioned paper mail has not gone the way of the dinosaur. Quite the opposite, in fact: direct mail advertising can be a very effective tool to boost your dealership’s sales. However, for most businesses, it’s probably not all that practical to be using huge mailing lists and sending out endless mailings. With printing, postage, and other mailing costs as high as they are, it’s important to be strategic in your direct mail marketing efforts. To help you maximize your ROI (return on investment), we’ve got four helpful direct mail marketing tips.
1. Be careful when selecting your list.
Each mailing is a unique event warranting a careful list selection. Don’t just toss your mailing at the masses; make sure you’re only targeting your ideal audience. It’s important you know exactly who is on a potential list before you rent it. The same goes for in-house lists you already own.
2. Customize your mailing’s content to your audience.
Make sure you know your customers’ interests and needs before you mail. Your message should be something your clients will be interested in and receptive to. Matching the appropriate customers with the appropriate message guarantees you the most bang for your buck.
3. Make your call to action obvious.
Your mailing should allow clients to quickly and easily identify what you want them to do. Deliver a clear and distinct call to action. Spell out the details of your offer and elaborate on just exactly how customers should act to take advantage of it.
4. Keep detailed mailing records.
It’s important to keep track of every mailing. You need to know who was sent what, and the resulting outcome. Recording the specific responses of your customers will provide insight as to what works and what does not – which means you can do less of the latter.
Mail smarter, not harder. Being strategic in your direct mail marketing efforts is the key to higher ROI for your dealership. Maximize your dealership’s rates of return: call Premium Productions for assistance with your direct mail campaign today!