Black Book / KBB

Actual trade-in value data helps to validate your offer by showing customers what
the current value of their vehicle is subject to mileage and condition. Buy Back/Trade-in campaigns are more successful when you include the combination of the prospect’s car year, make, model, and trade-in value.

Campaign Benefits:

• Ability to use current market trade value of customers’ vehicles in conjunction with a persuasive sales message.
• Generates quality floor traffic and trade-in prospects, instead of gift seekers.
• Use well known sources of vehicle valuation data: Black Book® or Kelley Blue Book® each offer different values based on likely vehicle condition.