In any year 10% or more of the US population will move to a new local home, a different part of the same city, or a new part of the country. Each of those moves can mean lost customers that must be replaced with fresh clients to maintain the business. Your business needs to reach people moving into your area to capture new customers.
Using direct mail continues to be an effective way to reach specific demographics in your marketing area, and new residents are no exception. Catching the attention of new movers in your area both raises your brand awareness and offers your services to a group of prospective customers. Premium Productions can create mailing lists to target your prospects with mail campaigns suited for new residents.
One important part of your campaign should be including multiple ways for a customer to reach you. Digital marketing is becoming more important every day, so having a specific URL for responses as well as telephone and email contacts will give you a higher response rate from customers who prefer to reach out digitally. Using specific response channels will also allow you to recognize new residents and respond to them accordingly with welcome specials or other premiums.
Clients will always be coming and going in your business, but the ones you might be missing are new movers if you aren’t using targeted mail campaigns to gain their business. Let Premium Productions show you how we can create the right direct mail or digital campaigns to capture new customers and grow your business. Call us today for a consultation at 800-297-1990.