Keeping in touch with your customers is important. One of the best ways to keep in touch with your customers is through email. Email marketing can be successful if you take the right steps. Read on for dealership email marketing tips.
The first step in creating email communication is by offering an email newsletter. When potential customers visit your website, encourage them to sign up for an email newsletter through a website overlay.
Once individuals sign up for your email newsletter, you can begin your communication with potential clients. Email newsletters should feature informative and exciting information. For example, a newsletter should include the details of any upcoming sales or specials. Adding videos to your emails can also encourage potential clients to engage more with your emails. Some individuals retain information best in a video format. An email with a video attachment can help your dealership stand out.
Many people check their email on a mobile device. Make sure your emails are mobile phone friendly. If they are not, mobile phone users may not even attempt to read your emails. You don’t want to miss an entire demographic of potential clients, so make sure your emails are mobile phone friendly.
An email newsletter is a great way to get individuals to learn more about your dealership, but what if they have questions or comments? You should encourage two-way communication with your emails. Your dealership should allow individuals to respond to email newsletters. Your dealership should also respond to these emails, as this increases the chances of making sales.
Finally, personalize your emails with automation. A personalized email is more likely to be read by a potential client. Not only can automation insert the name of the client into the email, but it can also target customers who are interested in certain services, such as maintenance and repair services, used car sales, new car deals, and so on.
For help creating a successful email marketing campaign, contact Premium Productions. You can get in touch with our team when you call 800-297-1990!