Automotive Call Tracking | Car Dealer Advertising Agency
Call tracking is a way to track incoming customer calls the same way you check your website for activity and leads. Without it, you won’t know that customers may have been trying to reach you by phone and weren’t able to get through to someone in your organization. With mobile phones, more customers are calling for marketing information and services when they see your ads on their phones, and you don’t want to miss those opportunities.
With call tracking, every call is registered by the system. You can set up email notification so you are told whenever a call is missed. This is particularly important for a dealership with limited incoming lines. You want to make sure every call is getting a followup, and call tracking makes sure you know about all calls, not just the ones answered by your staff.
The process of establishing call tracking with Premium Productions is quite easy. First, you need to order a dedicated local or toll-free number. Then you use the number in your print, web, and other advertising. Once the calls begin, you can track them on your private portal.
Here are some reasons why call tracking is an important part of your advertising programs:
- Monitor and track performance of advertising campaigns
- Recognize and respond to voice calls the same way as an inquiry on your website
- Get faster campaign feedback from voice calls than from website or email responses
- Allocate your marketing staff to use them most effectively for inbound leads
- Quickly optimize your marketing message because you are tracking inbound calls from customers responding to your ads
- Merge all your ad metrics into a system which optimizes your personnel and your ad budget.
You need to add call tracking to your marketing program, and you can do it by contacting Premium Productions today. We are a full-service automotive advertising agency and can help you design and implement an advertising program to grow your business and beat your competitors.