Automotive Email Marketing
Many businesses have their customer addresses, but don’t have their customer email addresses. This is where Premium Productions can help! Email append is the process of taking your company’s customer database and matching email addresses to them.
The single main reason why you must go for email append is that it helps you increase marketing ROI. The addition of your customer’s email addresses to your records will also enable you with the below:
- Make single-channel customers into valuable multichannel customers
- Bring in repeat business and nurture loyalty through more frequent customer contact
- Reduce marketing costs by cutting printing and postage expenses when you go digital
- Dramatically increase your online revenues
A lot of vendors will promise you all that and more. In reality, the data that many of them provide can put your marketing results and brand at risk. With Premium Productions as your provider, the business benefits of your consumer email append are never in doubt.
As a part of the process, after the matching process is complete, a Thank You and Marketing Offer/Opt-Out Email is sent to your new online customers. This email is designed for your customers to introduce them to the benefits of receiving emails from you. If they do not want to receive the emails, you can give them the opportunity to remove their email address (opt-out) from your database.
Starting at as low as .10 cents per piece, for 10-15,000 raw records, it comes down to .8 cents per piece for 25,001 to 40,000 raw records. The price includes a marketing message too! Currently, we are experiencing 20-35% match rates on consumer-related files, and our data is updated daily. Once we have compiled the email database it can be utilized in conjunction with other marketing tools such as direct mail. The multi-channel marketing approach increases response rates dramatically.
For more information on pricing and other details call us or visit our website. Premium Productions is your one-stop shop for
automotive advertising solutions. We would love to hear from you!