Premium Productions has designed our Auto Drive Target Email program to find you new customers in your market. We don’t target existing clients, but rather uses a Can-Spam Compliant system to target thousands of potential clients using variables such as:
- Zip Codes
- Vehicle Owners
- Gender
- Household Income
- Own or Rent information
- Lifestyle
- Age
- And many more factors
Think of the Auto Drive Target Email system as a way to reinforce your existing marketing channels. You may already be using television, radio, newspapers, direct mail, or other methods to reach your local market. A customer typically won’t consider a dealer until they receive a variety of reinforcing messages, and the Auto Drive Target Email system does this by:
- Offering additional exposure about your dealership to the local market
- Extends your reach to additional customers
- Enhances other advertising programs
- Connects prospective customers to key parts of your website
- Provides concrete metrics to measure the performance of the system
How does the Auto Drive Target Email work? Here is a summary of the program:
- It develops a list of over 140,000 targeted prospects
- It can send 70,000 emails per month
- A new custom email is used each month
- A quarterly postal match check helps to determine your return on investment (ROI)
- Full reports of email opens, clicks, and sales directly attributable to the system
- The data refreshes each quarter
A downloadable file containing full details of the program are available at https://premium123.com/wp-content/uploads/2017/04/auto-drive.pdf.
Premium Productions has been providing direct mail and other advertising campaigns since 1997. Our professional staff can develop and manage your mail or email marketing campaigns from start to finish. Contact us today for a consultation about our Auto Drive Target Email program or other marketing systems.