Automotive Email Marketing Tips | Car Dealer Advertising Agency
We are your one-stop shop for Automotive Direct Mail Marketing. We know what it takes to market your dealership in current and creative ways to help increase your sales and have 7 Tips for More Effective Automotive Email Marketing to help YOU become more effective with Email Marketing within your Dealership.
The old adage, “Quality versus Quantity.” An email is often the first impression your potential customer will receive of your dealership. Send out clear, crisp, creative emails that have a simple and direct call to action presented in a very interesting way. This will set you apart from your competition as well as maintain the interest of your potential customer. Simply sending a current weekly ad to EVERY email address on record, is setting yourself up for unsubscribes.
Portion your email list. Send your emails to target the appropriate prospects and customers. Make sure the email you are about to blast through cyberspace to a potential customer is relevant to that person’s wants and needs.
Remember you are speaking to a human being. Yes. An email is a form of communication. Personalize it! You want your recipient to feel as though the email was sent directly to them. Not a blast email sent to a hundred others. Your email should contain a greeting, your personal and creative email body, a farewell, and a 2-line signature with your first and last name as well as title. Contact information such as website address, phone number, address, social links, etc. should be located within your header or footer.
Keep track of links and phone number you include inside your emails to track how many calls were generated from your email.
Follow the rules. Be courteous. It is difficult enough to reach the inbox of your customers due to spam filters. Set specific time ranges to hear back from your prospects. If you haven’t received a call within this allotted time frame, remove them from your list. If someone calls or emails requesting to be removed versus unsubscribing, do it. Just remove them and move on.
Become an Email Specialist. Create and send emails that adequately and creatively express your message. You are never going to obtain perfection (no such thing). There is always something new to learn and apply. Improve your skills and practice.
Ditch Your CRM. Really consider this. Why? Using another method/source for keeping track of your traffic is possible and can be more simplified.
Improve your skills and know that when email marketing is done correctly, you will receive the highest rate of return. At Premium Productions, we assist you with your email campaign from design and set-up to delivery. All you need to do is approve and track your success! Contact our car dealer advertising agency today and get results with your Email Marketing!