Baby Boomers Marketing | Automotive Full Service Advertising Agency
No matter what kind of business you’re starting, marketing is key. Targeting a specific audience is also important depending on your product. At Premium Productions, we can help you come up with the perfect marketing strategy to reach out to baby boomers. We’ve put together a list of a few essential components to help you get your advertising off the ground.
First of all, you have to make good use of social media. All of us are constantly on our phones and computers so digital marketing is vital. Surprisingly enough, baby boomers make up nearly one-third of online and social users. Facebook and Twitter are great outlets for getting the word out about your business and interacting directly with clients and potential customers.
When advertising, focus on the positives. For example, if you were marketing your car dealership, you would want to focus on safety, quality, and most importantly, luxury. Baby Boomers are now splurging on dream items including vehicles they’ve always pined over since their children have flown the coop.
Next, go mobile. Nearly 90% of all baby boomers own a smart phone and spend an average of 4.4 hours on them per week. The mobile mindset is not going anywhere anytime soon, upgrades and new models of phones are constantly emerging and we all want them, meaning that we have to keep evolving our marketing to match with the every changing technology all around us.
Most companies focus their marketing techniques entirely on millennials and up-and-coming generations. This is a huge mistake. Boomers control about 70% of disposable income across the entire country, meaning that they can provide a huge profit margin for your business. Do your research and find out where boomers are looking online. Try advertising in online magazines and newspapers rather than fun fact or kitschy websites. Most boomers are online seeking out reliable information, so your best bet is to utilize those facets.
Get in touch with us at Premium Productions. We’re here to help you create the perfect marketing strategy and show you how to execute it to its full efficiency. Contact us today to get started!