Automotive Call Tracking | New York Car Dealer Advertising Agency
In business, as with everything, knowledge is power. Knowing the needs and wants of your customers is key to selling them your products and services, the success of which will directly affect your bottom line.
Unsurprisingly, the best way to discover what your customers want is to talk to them! It’s been estimated that calls are the most important lead for businesses and are invaluable in discovering customer need.
Dealerships are the primary point of contact for customers throughout the car-buying process and continue to play a role after the sale of the vehicle. Customers generally develop a relationship with their dealer and will often return to them for future needs, including additional vehicle purchases and service issues with their existing vehicle.
It’s thought that 52% of customers will not call again if their initial call wasn’t answered. For dealerships with unorganized phone systems, this translates to a potential lead loss of 50% through the most efficient channel they possess.
Dealerships that institute a call tracking process, in which call times, caller information and notes are recorded, gain access to a wealth of information that can be utilized for maximum benefit. Maintaining a database of this information not only ensures that you meet the customer’s current needs, it also provides invaluable insight into their future needs and will help you strategize your future marketing programs.
Interested, but not sure where to begin? Premium Productions provides call tracking services that are easy to setup and monitor. Contact us at sales@premium123.com. We look forward to serving you!