Effective Car Dealer Email Marketing
There are a lot of marketing platforms available to businesses. With all of these platforms, it’s hard to determine which is the most beneficial. While you can reach out to customers through social media accounts including Instagram, Twitter and Facebook, your best bet might just be to go back to the original social media channel: email.
Every day, nearly 200 billion emails are sent across the world, according to The Radicati Group, Inc. That is a lot of emails. This number can seem overwhelming, but the fact is so many emails are sent everyday because so many people have email accounts. Unlike Facebook, Twitter, Instagram and other social media channels, email is not as exclusive. Your target demographic, no matter who they are, is most likely using an active email address. This can’t be said for other platforms, which gives email a significant leg up on other advertising strategies.
To make the most out of your email advertising, there are a few hints and tips that will positively promote your business. The first is to create messages that will interest or relate to your customers. You probably wouldn’t normally recommend an SUV to a customer who exclusively purchases two-door sports cars, so why would send this customer an email about special offers on SUVs? A quality strategy is to target the customer in your email, making the email more personal and relevant to their interests. They will be more likely to read, respond and share the email in this case, according to 9 Clouds.
Another significant strategy is to send your emails at well-scheduled times. According to research conducted by HubSpot, Tuesdays and Wednesdays are the most effective days to send emails. However, your client’s email habits may vary, so it’s important to pay attention to your personal contact list and their tendencies.
To reap the benefits of email advertising, consider reaching out to Premium Productions. We specialize in direct mail
and marketing services, and can assist your business in benefiting from email marketing. To help your business grow, call us at (800) 960-5405 or email us at sales@premium123.com today.