Conquest marketing involves convincing potential customers who are considering competing dealers to purchase from your dealership: one of the most demanding marketing challenges. You have to be on your game 24/7 to make it work for you.
How to Develop Your Conquest Marketing Strategy
Before hastening your strategy, it’s crucial to lay out the proper groundwork. Here are specific considerations:
- Getting to know your target audience, as well as their concerns.
- Planning for solving these concerns, both pre- and post-purchase.
- Researching competitors, namely their marketing disparities.
- Creating content that matches your potential customers’ buying funnel.
Conquest Marketing Plans to Improve Your Sales:
- Strategy 1 – Content Marketing: Content is your key to rich, succinct landing pages that bring readers to your website. Get to know competitors’ content marketing strategy, including keyword framework and mold your content to out-perform both.
- Strategy 2 – Email Marketing: Remember this type of marketing is not dead and begin using this essential tool to steal prospects from competitors.
- Strategy 3 – Social Media Marketing: Social media user penetration is growing rapidly, and this platform is perfect for conquest marketing. Utilize both paid and organic social media marketing to effectively spread the word about the virtues of your dealership.
- Strategy 4 – Video Marketing: Currently, video is the most influential and engaging marketing tool in the industry, with over 70% of the target audience being swayed to purchase after watching a video. Shoot for video reviews that feature satisfied customers to rub in pain-point with your competitors’ services and beat their offers to get local traffic in your showroom.
- Strategy 5 – Retargeting: Don’t abandon your leads. The majority of dealerships overlook this strategy when setting up marketing campaigns. Including retargeting in your conquest marketing will attract more customers who have been researching online for months.
- Strategy 6 – Display Ads: These can carry your promotions to the most appropriate audience when utilized contextually by supplying content that is based on audience behavior, leading to conversions and higher sales.
To learn more about conquest marketing and how it can improve your car sales, reach out to us at Premium Productions by calling 800-297-1990.