Automotive Direct Mail | Car Dealer Advertising Agency
Direct mail is undeniably one of the most productive and cost effective forms of advertising available to auto dealers. Direct mail marketing is an excellent tool for promoting your dealership’s unique benefits and promotions. Tangible and impactful, direct mail makes a powerful statement and generates inbound leads. Wondering which types of automotive direct mail campaigns will create the best results for your dealership? We’ve uncovered the 5 most effective types of automotive direct mail that dealers can send their customers. Take a look.
Holiday Mailers
Holidays are a great chance to target your customers with creative messages. Holidays put folks in a festive mood and increase the chances of their being receptive to your message. Holidays also bring with them an increase in mail, making customers that much more likely to see your offer. Excellent ways to generate interest in your dealership are the following:
- Black Friday specials
- Mother’s Day deals
- Father’s Day deals
- Thanksgiving mailers
- Christmas circulars
- New Year’s sales
Lease Expiration Offers
When a customer is nearing the end of a lease, he or she will naturally be thinking about acquiring a new one. Don’t miss out on the opportunity to reach out to your customers who may be at the end of a lease. A physical piece of mail informing a customer of an attractive financing offer is incredibly effective.
Bankruptcy Mailers
Bankruptcy is a difficult and stressful process. Receiving a mailer with a loan offer can be a lifeline for a customer going through bankruptcy. After all, obtaining a car loan is one of the best ways to rebuild poor credit.
Bad Credit/No Credit Flyers
Similar to bankruptcy, having less than stellar credit creates struggles for those needing a car. Many folks with bad credit aren’t sure where to turn. Reaching out to these customers with in-house financing offers is a smart move for any auto dealership.
Auto Refinance Mailers
Customers become eligible to refinance their vehicles for a variety of different reasons. Whatever the reason, receiving a mailer with information regarding new and lower interest rates will likely be appreciated by customers looking to refinance.
Contact our car dealer marketing agency at (800) 297-1900 or send us an email at sales@premium123.com to get started!