Direct Mail Campaign |Car Dealer Full Service Advertising Agency
Running a direct mail campaign is a great way to increase business and traffic. When you decide to spend your advertising dollars on a direct mail campaign, you want it to be effective. There are three key steps to running a direct mail campaign: finding your target market and targeting your direct mail, maximize the response levels through a clear message, and evaluating the response and refining the campaign.
Targeting your direct mail
In order for your campaign to be effective, you need to target the right people. To determine the best prospects, look at your existing customers and identify people that have a similar profile to those customers.
Maximizing response levels
The average response to a direct mail campaign is between 1% and 3%. To increase the chances of the responses being closer to 3%, the campaign will need a clear message and a reason and way to respond. These can include offering prizes, discounts, and samples. If you aren’t sure what will be most effective for your ideal customer, you can design and send out small batches of different mailings, analyze the responses, and then move forward with the most effective option.
Evaluating the response
Once you have completed the direct mail campaign, it is time to evaluate how it went. You will want to track responses, so you can see what type of customer to responds to a specific mailing. This information will help you in your next campaign, so you can continue to refine it and increase your impact.
A successful direct mail marketing campaign is an effective way to reach current or potential customers. Premium 123 can help with all the steps in a direct mail campaign, so you can focus on serving customers. We listen to your needs and put together a plan to target current and potential customers. We have extensive marketing knowledge and experience running successful marketing campaigns that will bring results to your business. Contact Premium 123 today at 800-297-1990 to get a free quote or for free tips and advice from our direct marketing consultants!