Direct Mail or Email | Automotive Advertising Agency
Advertising is one of the most important things you can do to reach your current or potential customers. Once you decide on a budget for advertising, you need to determine how you want to advertise. Two popular methods of advertising are automotive direct mail and email.
Direct mail is a great way to reach your customers. The vast majority of people check their mail everyday, so this ensures that your message will be looked at. Your direct mail campaign will need to be marketed to your particular audience. For example, if you know that the majority of your audience are college students, it will be important to have a way of connecting with them that is different from if your audience was made up of people from an older generation. With direct mail, it is important to have a specific call to action that you want your customers to take, such as calling a phone number or stopping in to the dealership.
Automotive Email marketing is another effective way to reach your current or potential customers. It costs less than direct mail, since there are no stamps or papers involved. You can also send emails to thousands of people at once. Another benefit of email marketing is that it allows you to track the open rates of your campaign through analytics. This shows what messages in the email were opened or clicked on, and at what time. This is valuable data that can influence your next campaign.
No matter what your advertising goals, Premium 123 can help. We are a full service automotive marketing agency in New York and our goal is to help you increase your sales. We use direct mail, email, and other types of marketing to get your message out. Our talented staff will work with you to understand your goals, the market and the competition and will deliver a powerful marketing plan just for you.
Call Premium 123 today at 800-297-1990 to get a sample packet of our successful campaigns or to get started.