Car Dealer Direct Mail | Automotive Full Service Advertising Agency
The word’s out: direct mail marketing is one of the most effective ways to find and retain customers. Direct mail provides businesses a golden opportunity to advertise their company’s name and promote products, services, and coupons. Compared with internet marketing, direct mail offers a more personalized and tangible form of interacting with the consumer. But while research shows that long copy is highly effective on the internet, it has quite the opposite effect when found inside a mailbox. Your mailer has a brief window of opportunity in which to really make a statement. That’s why, when it comes to direct mail, short certainly is sweet. We’ve got a few tips to help you deliver direct mail with short, effective copy.
Know your target market
You can’t effectively target a group of consumers unless you understand a little bit about them. Know your customers and what they’re looking for. Start with basic demographics such as age and gender. Consider lifestyle habits, current trends, and things like shopping and purchasing behavior.
Focus on one concise thought
Your opportunity to capture the consumer’s attention span is short. Make the most of it by sticking to one thought or main point. Make your message simple and unforgettable.
Deliver a clear call to action
Always end your mailer with a call to action. What is the one take-home message you want to convey? Make sure the last thing your consumer reads is the thing that sticks with them.
Make an offer too good to be refused
Put a little wow into your mailer. Whether it’s a great sale or a freebie giveaway, make your customers an offer they just can’t refuse.
Use a compact, low-cost mailer
Opt for a lower-cost mailer, such as a postcard. You’ll end up with big savings that’ll allow for multiple individual contacts with your target market.
Despite what the millennial generation would have you believe, print is not dead. With a direct mail campaign, short copy equals big results. Let Premium Productions provide your business with targeted direct mail marketing services that’ll deliver the greatest possible return on your investment.