NY Mobile Email Rules | Car Dealership Full Service Advertising Agency
Many companies have become accustomed to marketing themselves on the Internet using web pages. Some have even become efficient using social media sites. What can be forgotten is email, and what happens as more people use smartphones and mobile devices such as tablets for email and research. It’s becoming more important to design email marketing for mobile devices, and here’s how.
Design for mobile devices first
Research shows that the majority of emails today are read on mobile devices. Many web designers are comfortable with desktop design, and tend to fall back on those designs when developing email campaigns. You need what is known as responsive email design which can detect when a mobile device is used and adapt the format to optimize for it. Responsive design will ensure that your email impact is not lost on mobile devices.
State your message quickly and clearly
Mobile devices view emails differently than a desktop computer. There is less room on the screen so the user must scroll down to see additional information. If you send lengthy emails, or don’t convey your marketing message quickly, it’s a certainty your email will be trashed. When it comes to mobile email marketing, less is more. Keep it short, keep it relevant, and deliver your message early. The user can always respond or follow up if they need more information.
Mobile marketing doesn’t mean spam the customer
When a prospective customer sends you a request through email for more information, you now have an active email address. How you treat that address can be the difference between gaining a client or annoying them. Obtaining a new email address should not result in an onslaught of emails with promotions, sales information, or service specials the prospect didn’t ask for. Be cautious of email blasts to all your customers; you will likely see an increasing number of customers unsubscribing from your email program. One way to optimize your customer base is to develop lists for different customer groups. A service special for a particular model can be addressed only to those customers who own that vehicle. Targeted emails are effective and less likely to annoy your customer base.
If you don’t have the personnel trained to develop and handle email marketing and promotion, let Premium Productions do it for you. We specialize in all types of email marketing, promotional advertising, and printed mail marketing campaigns. We can design, execute, and monitor your customer communications resulting in an effective marketing presence for your automotive business. Contact Premium Productions today for a consultation.