First Impressions | Automotive Direct Mail
Automotive Direct mail is a great way to grab the attention of your current or potential customers. One of the best ways to determine if your direct mail will get their attention is to think like your customer. Put yourself in their shoes and think about what they will respond to.
When a customer receives direct mail advertising, one of the first things they look at is to whom the mail is addressed. People move every year, and you will make a great first impression if the mail is addressed to the correct person. Since people move often, check your mailing list frequently to remove duplicate records, correct the spelling of names and addresses, and make sure the name matches the address. Another thing to plan for is that your mail is going to your target audience. Use an ideal customer profile to determine who to send the mail to, and continually refine the profile as time goes on.
There are many options when it comes to deciding on what type of mail to send. You can mail a letter, postcard, or a three-dimensional box or tube. A postcard is one of the cheapest options and can quickly grab the attention of the customer. A letter looks more personal and allows you to attach an insert like a magnet or business card. Higher cost mailings like a box are good to send to customers that are highly targeted and are very likely to respond, since they are more expensive. Other things to consider when deciding on a format for your mailing include determining the goals you want to achieve, and any follow up plans.
Depending on your audience, the tone of the mailing can vary. You will want the tone to be one that the audience can relate to and understands. But regardless of the audience, it is important to include a call to action. Give the potential customers a way to respond, like through a web page, phone numbers, email, pre-paid response cards, or social media.
You have one chance to make a good first impression. Use it well by partnering with Premium 123. Premium 123 is a state of the art, full-service direct mail company. Our experienced and talented creative staff will work with your company to get results for your car dealership. Contact our automotive advertising company today at 800-297-1990 and see the Premium difference!