Today’s marketing programs have progressed far beyond sending a standard email blast to all your wholesale customers. You have to create engaging content that is customized for the customer or they will go elsewhere for business. Email is not dead and an old-school way to communicate with customers. You can make email a valuable part of your marketing program if you send some or all of these five emails to your wholesale customers.
Offer samples and request customer opinions — If your product line can be offered in sample form, occasionally send a sample of a new product to some or all of your existing customers and at the same time send an email asking for their feedback about it. This keeps you in the customers’ minds and they will feel valued for having been asked to provide feedback.
Send a personalized coupon — Your email system should be set up so you can personalize emails. Premium Productions can assist with that and create a campaign where you send a personalized coupon for an additional order after a customer has placed an order. This acts as a thank you for their business and offers an incentive to order again. Use your email address, not a bulk mail address, so the coupon is a personal gesture rather than a generic offer.
Offer assistance to help their business — Are you a good writer or have one on your staff? Send an email to your wholesalers and ask them if they accept guest blogs, then write a positive one for their business. Or, offer to give them a testimonial about their business. Think outside the box a bit for ways to help your customers grow their businesses and they will remember you.v
Ask your customers if you can help them meet their goals — A personal email offering assistance to help them grow their business with a followup call can help you learn what your customers consider their biggest challenges at the moment, and also provide you ways to strengthen your relationship with them. You may be able to connect them with other customers, tell them about new products to consider, or perhaps offer them marketing tips you have found valuable.
Offer coaching services to help them market your products — You can send emails selectively to offer yourself as a coach, particularly if you notice a customer is not successfully selling your products. You may be able to offer advice on new sales channels, different ways to present your products to the marketplace, or other advice that helps grow your customer’s business.
Premium Productions are experts in all kinds of digital marketing and printing. We can assist you in developing email as a valuable and cost-effective part of your marketing program. For more information call us at 800-297-1990.