Most companies use websites to reach customers outside their local areas or to provide a site for e-commerce. What some companies don’t do is periodically invest in a new site. Here are five good reasons you should consider investing in a new website if you haven’t done so in some time.
The website is not visually appealing
Website visitors quickly determine their interest in a site from its visual appeal. If your website doesn’t make a good first impression you are likely not to keep that visitor for long. A website which is not attractive can also be seen as unprofessional since it reflects the mindset of the website owner. Don’t become emotionally attached to a website design you have had for a long time — it may no longer be attracting customers. If you aren’t sure how your website is being received, do some analytics to see if viewers are looking through the site, or simply visiting the index page and then leaving.
The website is not mobile friendly
More and more website visitors are using mobile devices rather than computers to search the Internet. If your site is older and has not been optimized for mobile devices it can be difficult to use by the growing number of mobile browsers. You need a responsive design which adjusts to different mobile devices in size and layout. Without this type of website design, your site may be annoying to use and will rate lower on search engines.
You don’t address the right audience
Over time your customer base will change. If you aren’t changing your website to allow for changing demographics or your local customer base your site will become less attractive and you will lose visitors and customers. Make sure you understand who your current customers are and design your site for them.
Your site content doesn’t change
Even if your website looks good and is relevant, you will suffer over time if you never update it. Websites need regular updating and new content to attract viewers. Don’t fall into the trap of thinking the content you currently have is all you need to keep attracting customers.
Your website is not being found
Website search engines use algorithms which define which sites will show up highest on searches. The key to this is search engine optimization or SEO. The content, keywords, titles, headings, and so forth need to be correct and searchable for the search engines to rate them. If your site was designed before the current search engine algorithms it may not show up in searches for your type of product or business.
When it comes to full-service advertising, think of Premium Productions first. We can provide a full range of direct mail, printing, custom responsive website design, search engine optimization, and other services. Contact us today at 800-297-1990.