Automotive Direct Mail | Car Dealer Full Service Advertising Agency
Automotive direct mail can be forgotten in today’s world of email and websites. However, including direct mail campaigns in your overall marketing program can be cost effective, and it will complement your other marketing channels.
Why can direct mail be effective in today’s environment?
First, your mail campaign is delivered directly to your customer base, either from address lists you develop, or geographic campaigns to your local market area. Studies show that people collect their mail the same day, and typically go through it promptly. If you try marketing through email, a proportion of the emails will go to trash immediately and other customers may discard them without looking at them.
Second, direct mail doesn’t conflict with electronic marketing. If you have an active website, make sure your mail provides the web link information. Use the mail campaign to get their attention, then you can direct them to the website for more information on your automotive marketing program.
Third, if you are a newer company, how are you going to reach clients in your market area? Radio and TV are expensive, and people in your area may not know about your website or even your business for that matter. Having information delivered right to your neighbors’ homes might really kick off your business growth. Add a coupon or other incentive to get them into your location, and direct mail might be the best way to communicate.
Finally, direct mail is a flexible medium. If you need to learn more about your customers, develop a questionnaire that appeals to them, and have them return it. If you want to establish a long-term relationship, send your customers birthday cards or an anniversary card for the date they bought their last car from you. There are lots of ways you can keep your business in the minds of your customers, so don’t hesitate to get away from email and start sending them some direct mail.
Premium Productions is highly skilled in developing a range of direct mail campaigns to suit your needs. Don’t hesitate to call our automotive advertising agency anytime at (800) 960-5405 or email us at sales@premium123.com. We would be pleased to help you with your next direct mail campaign.