Any marketing program needs metrics or analysis to determine its effectiveness. Dealerships need to know if the money they are spending is having a positive impact on their customer base. What you need is to add call tracking from Premium Productions. Why is this important?
- You will have the ability to capture the phone leads created by your advertising
- You can review the call history in reports which are easy to read and understand
- The numbers are trackable and help you understand who your direct marketing has reached
- The call tracking can be set up with an alert notification feature – you will receive an email for every missed call
You don’t want to miss a single call from a prospective customer. Every lost customer inquiry is costing you money. Call tracking from Premium Productions is valuable because it serves dealers both large and small. Smaller dealers with limited phone lines can be missing calls while the lines are busy with other customers. Our software allows those missed calls to be captured so your associates can return them without delay, potentially capturing a customer who would otherwise be lost.
We also offer a whisper feature that will quietly inform you which ad prompted the call you are receiving. This is a great way to interact with your customers because you can customize your message from the moment the call begins.
Call tracking from Premium Productions can work with any type of marketing message — mail, radio, television, print, billboards, online ads or email — anywhere you can add a telephone number for a customer to call. Give us a call today at 800-297-1990 and ask for more information on our call tracking programs.