Car Dealer Direct Mail | Automotive Email Marketing
Integrate Mail with Other Media (for increased response and database building)
Let’s face it: Your targets are becoming harder to reach. They’re busy e-mailing, texting, connecting on social networking sites, watching hundreds of television channels, viewing online videos and listening to satellite radio, among other things.
The good news for Automotive Email Marketing is that all those other mediums can work with mail in new and interesting ways that get results. By taking advantage of diversified channels, you can add impact, build engagement and strengthen your database.
For instance, companies that were entirely web based have found Automotive Direct Mail can largely increase website volume and that it also increases the amount people spend when they get there.
Likewise, you can send just a postcard to promote an upcoming store event. But you’ll generate an even bigger bang by sending an e-mail soon after and promoting the event on social networking sites. The day of the event, bolster your database by gathering information from every attendee, then follow up with a tailored car dealer direct mail piece to your newly expanded list.
3 ways automotive direct mail integration can help gather customer data. Combining automotive email marketing channels can help you capture customer data in other ways, too.
Here’s a few ideas:
1. Mailers can drive targets to a personalized URL (PURL) where they can see customized information and fill out a profile.
2. Combine automotive direct mail with a custom landing page to sign up for e-mail updates on products and services.
3. Social networking followers can be invited to join your mailing list to receive a free product sample or discount.
As your database gets stronger, you’ll get a clearer picture of how your targets wish to communicate with you and which mediums best complement your car dealer direct mail efforts.
By keeping the tone, look and feel of your message consistent across multiple touch points, you’ll reap another reward of integration: increased brand awareness.
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