Mail’s in! From the moment we retrieve our delivered correspondence, many of us have already sorted through the items before walking away. We mentally decipher which pieces are important from the ones going directly into the trash or recycling bins. There are tricks of the trade that can make your advertisements stand out from the endless crowd of flyers, brochures, postcards, and other ads. Premium Productions has effective tips for enhancing the odds that your direct mail gets read and is given personal attention.
A Little Understanding Goes a Long Way
It is very important that the mail gets opened. Although this is obvious, you need to grab the reader’s attention immediately. Creating and sending personalized correspondence relays a sense of thoughtfulness and individuality towards recipients; however, the paramount factor is to design YOUR direct mail so that it appears interestingly different than all the other pieces people constantly receive and discard without any thought.
Let’s See It
We live in a visual world so appearance is extremely important. Direct mail is no exception to this reality. An unusually attractive piece of mail is pleasing to the eye so it gets noticed. A picture truly is worth a thousand words. Fewer words and alluring visual appeal will pop out to the reader.
Paint the Town Red or Perhaps Blue
Your choice of color is highly important. Depending on the emotional mood you intend to create, there are colors that bring out various human feelings. Reds and oranges foster a sense of warmth and coziness, while shades of green, blue, and even purple, ignite a sense of tranquility.
Benefit of Touch
Besides from selecting the perfect color for your outgoing direct mail, the way it feels to the touch is significant as well. When someone holds an object that has a pleasantly unusual and interesting texture, it is perceived in a positive way. For example, satiny, smooth items feel rich and classy.
Size Certainly Matters
Another component to concentrate on is size. Try utilizing non-traditional envelopes, postcards, and flyers with regard to size. Whether you decide to go larger or smaller, the choice is yours. Remember, people notice “different!”
Hmmm…I Wonder What’s Inside…
People are curious by nature. And they LOVE the idea of receiving free trinkets in the mail. Anything that feels a little bulky or lumpy within an envelope presses the curiosity buttons we tend to inherently have. From magnets, to mini calendars, to handheld sewing kits, these little goodies go a long way in grabbing people’s undivided attention. They will have a positive feeling about your company; therefore, the chances dramatically increase that they will make use of your services.
Overall Design
Success of your direct mail is undoubtedly heightened by encompassing all of the aforementioned components. Premium Productions is extremely knowledgeable and consistently produces high-quality, effective direct mail for our clients. Kindly contact us at 800-297-1990 or complete our submissions form. We look forward to serving you.