Automotive Marketing | PA Car Dealer Advertising Agency
When you’re looking to market towards a specific group or niche, you must know your audience. It certainly doesn’t matter much what you say if you don’t know who you’re talking to, now does it? Case in point: marketing to millennials. Do you want to effectively reach this audience, the largest U.S. generation since baby boomers? Of course you do. And that means you’re going to need to think like them and understand what they want. To help you get the most out of a marketing campaign aimed at millennials, we’ve got a few things you need to know.
The Millennial Term
Just what is a millennial, anyway? While there really is no firm definition for the coined term, “millennial” usually refers to a person reaching young adulthood around the year 2000. Some definitions have the millennial generation beginning as early as 1978, while others suggest it starts around 1985.
A Love for Direct Mail
As a group which has always been familiar with the digital world, millennials place great emphasis on tangible things. Physical direct mail is an excellent way to make a statement to millennials. In fact, 92 percent of millennials report that direct mail influences their store preferences and product choices.
Caution is the Name of the Game
One thing to note about millennials: they’re careful in their buying habits. Millennials are making less money now than in previous years and have acquired higher levels of debt from education costs. Less likely to purchase luxury items like cars or designer clothing, millennials are more focused on the necessities.
Prove Your Worth
Knowledge is power, and millennials want as much of it as they can get. If you want a millennial to buy from you, you’ll first need to prove value. If your brand is synonymous with quality, you’re likely to attract millennials. Fail to prove your worth, and you can say goodbye to reaching this important demographic.
For more information about marketing towards millennials and other target audiences contact us online or give us a call. We can help.