Your direct mail marketing campaign doesn’t have to be repetitive, monotonous, or boring. Transform your direct mail into letters and emails you would actually want to receive by spicing up your direct mail campaign. Your advertisements can be more entertaining, effective, and exciting by following the advice in this blog post!
1. Try a seasonal or holiday promotion.
Holidays and the changing of the seasons are perfect opportunities to reach out to your customers. The holidays put people in the mood to shop, whether for themselves or others. Sharing holiday promotions will encourage shopping at your dealership, and can even act as advertising for sales.
2. Reward your customers’ loyalty.
When a shopper finds a car dealership they like, they are likely to return. The loyal customers at your dealership will appreciate rewards for their shopping, and may even increase their shopping once they receive these rewards and recognition. Send out direct mail targeting your returning customers to improve sales and increase their loyalty.
3. Create a promotion that works with your customers’ budget.
It is likely that your dealership has an understanding of your customers’ budgets, credit score ranges, incomes ranges, current auto loans, and so on. If this is the case, pay attention to these numbers and craft promotions that work around these statistics. Customers love when sales and promotions are catered to their spending ranges.
These three tips are just some of the advice that you can follow to improve your direct mail marketing campaign. Learn more about how you can transform your direct mail marketing by reaching out to us at Premium Productions. You can call us right now at 800-297-1990, so what are you waiting for? We can’t wait to hear from you and help you improve your dealership’s marketing campaign!