Real estate wholesaling is a popular way for people to get involved in real estate selling. For those who may not be familiar with the term, wholesaling refers to the technique of finding a seller of a home or business, connecting them to a buyer, and charging a fee for the service. How Premium Productions is related to this involves a key part of real estate wholesaling — direct mail advertising.
There are some decisions you have to make when looking at direct mail for real estate wholesaling:
- Your budget
- Having the right mailing list
- The look of the mailing pieces
- How often you use direct mail
After you determine your budget for direct mail services, you need to find the right mailing lists to target the right customers. This depends on your business plan but might include:
- Local sellers
- Out-of-state sellers
- Pre-foreclosures
- Divorces
- Probate
- Tax sales or defaults
Premium Productions has access to an immense number of customers through our databases. We can tailor your direct mail to whatever subset you prefer. Once you have metrics on your first mailing we can always tweak it to take advantage of your marketing message strengths in future mailings.
Getting your message right is critical to direct mail success. The potential markets mentioned above will not respond equally to any given marketing message. You can’t create a single mailing piece to fit every market opportunity. Home sellers won’t have the same message trigger as a probate or divorce sale. Premium Productions can work with you to tailor your direct mail message to fit the target audience you feel is best suited for you.
By the way, don’t forget the envelope design! Many direct mail pieces are thrown away because the envelope doesn’t grab the attention of the recipient. Premium Productions has the expertise to get you an envelope design that begs to be opened and read. For more information on how Premium Productions can help you with your real estate wholesaling plans, please give us a call at 800-297-1990.