Before the days of the internet, marketing was all about TV, radio, and newspaper ads. Today, almost every single company has a social media page, website, or online advertisements to rely on. The digital era created a notable shift in the way we advertise, but is traditional marketing still alive? Read on to find out.
Before people could type the name of a business into an internet search engine, people used phone books and the Yellow Pages to find a company. These days are over, which means it’s important for companies to adapt. However, just because the internet provides such a large platform for advertising, doesn’t mean companies should give up on traditional marketing.
Traditional marketing is still alive, but with a twist. Believe it or not, traditional marketing ads are just as effective as ever, as long as they’re done correctly. When mailing out ads to your customers and clients, be sure to add a digital twist to your traditional mail. For example, ad your company’s website and social media handles to this piece of physical mail to connect your customers to your digital platforms. Direct mail is still effective because people still check their mail. Your postcard or letter will catch your potential buyer’s attention, especially if the ad is targeted to their interests. If you want to sell a vehicle to a customer, make sure to send an ad about new cars to a buyer who is due for a new vehicle. On the other hand, if you have a buyer who may be interested in your dealership’s maintenance services, send them an ad offering a discount or special offer for maintenance services to attract them to your location. By creating a thoughtful and strategic direct mail campaign, you can keep traditional advertising alive and help your business grow.
If you’re interested in receiving help with creative traditional advertising campaigns, contact Premium Productions. We know exactly how to create effective traditional advertising campaigns in this digital era. For more information about our services, call us at 800-297-1990 today!