Automotive Full Service Advertising Agency | Car Dealer Email Marketing
As spring approaches, it may be time to spring into updating your automated emails. What do your automated emails for your car dealership sound like? Many are impersonal and focus only on the dealership, rather than the customer and their needs. Nobody wants to read an email like that, so if that sounds like your automated emails, you may want to consider some spring cleaning.
Step one in improving your car dealership automated emails is making them more personable. If your current emails sound more like a robot than a trustworthy employee, consider a rewrite. Use a more kind tone and consider inserting the recipient’s name into the message. Personalization helps to replicate a one-on-one conversation and encourages clicks.
The next step in improving your automated emails is educating the recipients. The car buying process can be long and tedious, so why not help out potential customers by providing them with helpful information. Discuss the cars in your inventory and how they compare to one another. You may also want to include the potential features and specifications of the vehicles on your lot, so car buyers can find specifically what they’re looking for just by checking their inbox.
Finally, get strategic with the timing of your automated emails. Sending emails to the right people at the right time can improve your sales and relationship with your customers. Consider creating an organized workflow that distributes certain content to certain clients at appropriate times, such as weekdays during work hours. You may also want to organize your emails so that those seeking a new car can receive emails about new cars, while those looking for pre-owned vehicles can receive used car emails that better suit their needs.
If you’re looking to revamp your car dealership’s automated emails, look no further than Premium Productions. Our automotive email marketing services can be the perfect tool for your spring cleaning, so reach out to us today! We’re available by phone at (800) 960-5405 or you can email us at sales@premium123.com.