The marketing world is faster, louder, and more competitive than ever.
With customers pulled in every direction — from email and social media to streaming ads and text alerts — breaking through the noise isn’t easy.
That’s why multichannel marketing isn’t just a nice-to-have in 2025 — it’s the gold standard for results.
Whether you’re a local business, nonprofit, or national brand, campaigns that strategically combine direct mail and digital advertising consistently outperform single-channel efforts.
1. Why Multichannel Marketing Works
According to recent industry research, 86% of marketers confirm that multichannel campaigns outperform single-channel marketing.
The reason is simple: your audience lives in multiple spaces, both online and offline.
By meeting them where they are — and repeating your message across different channels — you create recognition, trust, and action.
At Premium Productions, we’ve seen this firsthand.
When a well-designed postcard or letter arrives in someone’s mailbox and they see coordinated digital ads during the same time period, engagement rates rise dramatically.
2. Direct Mail Is More Powerful Than You Think
Despite living in a digital-first world, direct mail remains one of the most trusted and effective ways to reach an audience.
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Open rates for direct mail hover around 90%.
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Response rates are 3–5%, compared to just 0.6% for email.
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Print marketing is perceived as more credible and easier to remember.
A physical piece in the mail has staying power — it can be set aside, picked up again, and shared with others. It’s tangible proof that your business or organization is real.
3. The AI & Data Advantage
Direct mail in 2025 isn’t about blanketing neighborhoods and hoping for the best.
Thanks to AI-driven targeting and advanced data analytics, campaigns can now be:
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Highly personalized — addressing recipients by name, showing relevant offers.
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Precisely targeted — based on demographics, purchase behavior, or location.
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Fully trackable — with QR codes, personalized URLs (PURLs), and unique phone numbers.
We use the same data intelligence to prime digital campaigns — so your online ads are shown to the same audience who received your mail. That overlap is where the magic happens.
4. The Multichannel Lift Is Real
When direct mail and digital work together, results climb.
Studies show:
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A 118% lift in response rates when print and digital are combined.
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Up to 30% more time spent on digital ads by consumers who received mail first.
This isn’t just theory — it’s what happens when your campaign delivers a unified, consistent message across every touchpoint.
5. How Premium Productions Does It Differently
Many agencies treat direct mail and digital as separate silos.
We don’t.
Our team handles creative, data, production, and reporting in one place — so your campaign is cohesive from the first idea to the final result.
Our process includes:
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Strategy: Understanding your goals, audience, and timing.
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Creative: Designing print and digital pieces that work together.
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Data: Targeting the right audience for maximum ROI.
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Execution: Coordinating drop dates and digital launch windows.
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Reporting: Showing you the results so you can plan your next move.
6. What This Means for You
If you’re planning to:
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Launch a new product
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Promote an event
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Boost seasonal sales
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Re-engage past customers
…a multichannel approach is your fastest path to measurable results.
Ready to See Results?
The best time to reach your audience is before your competition does.
Let’s talk about your next campaign.